I’m going to assume ‘normal’ means things regular humans wear that don’t cost $$$$$$. I peeped some of the other recs and they had a lot of great options. Some broad thoughts:
• Thrifting is incredible...if you know what you’re looking for. It’s worth spending some time doing research / time in the stores feeling all the things yourself.
• GAP’s new creative department is incredible and they’re honestly the best all-around normal mall brand. Fits are great. Materials are thoughtful and rational (their linen stuff has been shockingly good).
• I am a loyal cultist to J Crew (and her younger, edgier, hotter sister in Madewell). The men’s department is currently way ahead of the women’s — SHOP THE MENS DEPARTMENT! This is peak era of women-wearing-menswear so abuse it.
• Everlane is good, their fits are hit or miss though. I’d say if you can go to a physical store try stuff on there.