Would be easier to suggest if I knew what you do, but here’s a thought, start with what you actually want to talk about. Could be business, could be personal reflections, or ideas you just can’t shake off.
Begin with a post that lays it out. what you want to explore and why. That gives people a reason to come along. Substack is really about building or joining a community through your voice.
On mine, I write lessons from real strategy work. Stuff I’ve learned working with both startups and legacy businesses.just clear thinking on growth, decisions, and what actually works.
Start simple, start honest, and you’ll find your lane.