Would be easier to suggest if I knew what you do, but here’s a thought, start with what you actually want to talk about. Could be business, could be personal reflections, or ideas you just can’t shake off.
Begin with a post that lays it out. what you want to explore and why. That gives people a reason to come along. Substack is really about building or joining a community through your voice.
On mine, I write lessons from real strategy work. Stuff I’ve learned working with both startups and legacy businesses.just clear thinking on growth, decisions, and what actually works.
Start simple, start honest, and you’ll find your lane.
Jun 12, 2025
Related Recs
⌨️
I‘m wondering why we stopped having blogs and writing essays? I want to hear people’s thoughts. I want to share my thoughts! and I don’t want to see these thoughts in a few sentences on twitter or a short Instagram post. I need a 1000+ word essay with images, links, references, book recs, and everything else. I wanna know what’s going on inside your brain.
Feb 20, 2024
🤔
Not starting a substack, just the concept of thinking about it. maybe you make a note on your phone of things to talk about. Maybe you mention it to one of your friends. feels good.
Jan 22, 2024
⭐
If you already have a decent amount of followers on Instagram, put up a Story with the Q/A sticker being like "Hey, I'm doing this thing - if you're interested add your email address here." It'll give you a list to start with. I noticed there's quite a bit of networking going on in Substack Notes, so if you find your kind of people on there, commenting on and sharing their/your stuff back and forth seems to go a long way. I also made a QR code for my newsletter (you could put it on a business card or print it on a bunch of other stuff) to direct people right to it.
Feb 19, 2024
Top Recs from @pranay-weg
🤩
this is one of the few places online that actually feels good to use. I didn’t expect to enjoy it this much, but it’s thoughtful, chill, and way more human than the usual social apps.
May 3, 2025
🌀
I really believe our names shape our lives. not just what people call you, but how the world sees you, responds to you, reflects you back to yourself.
If mine was different, I don’t think I’d be the same person at all. maybe nothing around me would be the same either.
It sounds unhinged but I don’t care. and yeah, it keeps me up at night more than it should
May 25, 2025
😴
Honestly, most people I know aren’t really thinking about it that deeply. Everyone’s just tired, and if AI helps get stuff off their plate quicker, they’re gonna use it.
May 2, 2025